The biggest marketing mistake you can make is focusing more on your product than on the end user. Even if highlighting the features and capabilities of your solutions seems like a good choice, it rarely is. Customers want to know what problem you will solve for them. They care much less about how you will do it.
Writing for search engines and not for real people is another mistake that falls into this category. No matter how important SEO may be, never try to rank higher by creating content and writing that your audience will not appreciate.
Their USP is customer-centric and all of their rcs data nigeria pages offer a great user experience and put the needs of the customer above the brand.
Source: optimalworkshop
What to do: Focus on branding
Another important marketing element to focus on in 2022 is SaaS branding . Your business needs to be recognizable across all digital and offline touchpoints you offer.
There are many elements involved in a good branding strategy . Even the smallest element of your presence matters, and here are some of the main factors:
how do you create your logo
the fonts and colors you use
the voice you use when communicating
the point of view you express
Use 2022 to take a closer look at each of them. Run some A/B tests to determine what your target audience prefers. You may find that they respond better to a color story you haven’t used before, or that they’re much more receptive to the tone of the copy.
A good example of a SaaS business that has aligned all of its branding requirements is Time . Their signature blue and green colors are recognizable and present on their website and social media. Likewise, their voice and key messages are aligned with their values and product to a T.