Here are the best tips on how to find the right type of influencers for your eCommerce business.
1. Look at your existing followers
Surprising, isn’t it? But it’s true: your best influencers may be sitting right below you. So before you start looking for influencers, research your existing customers first.
Find out who your biggest fans are? Who tags you in their Instagram Stories ? Who mentions you in their visual content, such as YouTube videos, etc.? Who are your most loyal customers? Who has given you high ratings and reviews?
These people who write about you are already loyal to your e-commerce brand.
So, look through their social media and see how many rcs data turkey followers they have and if they have a significant number of followers, reach out to them for collaboration opportunities.
2. Find influencers who specialize in e-commerce.
When looking for influencers in your niche, it’s best to start with well-known and famous people in your industry. Industry influencers help spread your message faster and increase brand awareness among your target audience!
To find such influencers, search Google for keywords related to your industry and see who regularly writes content or makes videos or graphic content on that topic. You can also browse forums to see who regularly answers questions related to your industry.
3. Find influencers who promote your competitors
This is another quick and easy way. Reach out to influencers who already work with your competitors. This doesn’t mean they can’t promote your products. On the contrary, influencers who already write and post about your industry are more likely to share content about your business than those who never mention other brands in your industry.
You can find these influencers by searching industry hashtags on social media to see who regularly shares this type of content. You can even just follow your competitors' social media.
4. Assess the authority of the influencer
When choosing the right influencer for your eCommerce campaign, you need to assess their authority. This will determine whether they have relevant and organic reach that will help you achieve your goals. You don’t want influencers with fake or paid followers.