Advantages:
Audience expansion . Many consumers ignore media advertising, but they trust their regular stores. Therefore, store recommendations can be the key to increasing sales among people who do not support other advertising channels.
Competitive advantage . When buying large quantities of goods on favorable terms, wholesalers and retailers are interested in selling them effectively, which allows them to get ahead of competitors and attract buyers with the most favorable offers.
Improved product availability . Many people living in remote rural areas or those who prefer to avoid visiting large shopping malls may have trouble accessing the advertised product if it is not available in local stores. However, with the trade marketing approach, the product will now reach them on its own.
Disadvantages of the strategy:
The need to share income lebanon email list with various participants in the trade chain . Wholesalers and retailers also seek to get their share from the resale of products, which ultimately reduces the manufacturer's profit compared to direct sales to end consumers. It is necessary to carefully calculate the terms of loyalty programs, promotions and discounts provided, so that even with a reduction in the price of the product, you still ensure a benefit for yourself.
The lack of opportunity for direct interaction with customers means that any objections or dissatisfaction must be clarified not directly from the customers themselves, but through intermediaries.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Trade Marketing Team
Some companies decide not to form a specialized group, but delegate the tasks to the sales or marketing department. However, for large productions, it is recommended to allocate a department entirely focused on interaction with partners. This department can be called a B2B department.
The main participants of this group may be:
Specialist
This person directly develops and coordinates the strategy. He or she must have comprehensive knowledge of marketing promotion, successfully interact in the B2B environment, strive for results and supervise other team members.
Data Analysis Expert
Responsible for comprehensive analysis of data and performance indicators. Ensures the provision of all reports and conducts in-depth analysis. Always aware of the current status of the selected strategy with an assessment of its effectiveness.
Document flow organizer
This employee plays the role of assistant manager and analyst, responsible for working with documents, receiving and processing applications.
The team's key responsibilities include monitoring trade marketing trends, continuously innovating and making timely decisions.