Trend spotting involves monitoring trends, and they change very quickly. Some appear, others lose their relevance, overlap with each other, merge, thereby forming new trends, etc. They are all very different: there are micro-, mega-, macro- and gigatrends.
What are microtrends?
These are very minor changes that occur in various areas of human life. These changes are often subtle, they happen almost unnoticed. For example, a love for black coffee or espresso, or preferences regarding the brand of phone, the desire to go to the theater or the cinema, etc. All of these are microtrends, that is, small trends that affect one individual or several people.
The concept of macrotrends.
Here we are talking about a ecuador email list whole group of microtrends that together can cause changes in society. Bright examples of macrotrends are Facebook and Instagram. These are rapidly emerging trends that can change the life of the entire society in a short time. Macrotrends, as a rule, can stay afloat for a long time, unlike rapidly appearing and disappearing microtrends.
Read also!
"Customer Avatar: Bringing Your Advertising Campaign to 100% Efficiency"
Read more
What are megatrends?
An even broader concept, one might even say global. Macrotrends are capable of changing life on a universal scale, and their duration of existence is measured in decades. Here, as an example, we can again cite Facebook, which is not only a huge social network on a global scale, but also a supplier of free Internet, in particular, to underdeveloped African countries (using drones and satellite communications). It is clear that the main goal here is not concern for lagging countries, but a global expansion of the circle of users. But nevertheless...
What are called gigatrends?
Some call large-scale megatrends gigatrends, which cover periods of time of 50 years or more. And some believe that this definition can be used to designate comprehensive global phenomena capable of changing the direction of development of an entire civilization. This is, for example, the invention of gunpowder, the discovery of electricity, and so on.
4 types of trends
Thus, trendspotting implies a clear understanding of the difference between a real trend and a fleeting fad. There are things that suddenly become popular, but then are forgotten just as quickly. But a trend is long-lasting, and it entails changes on a global scale.
If you learn to understand this, you will be able not only to understand well what is happening around you, but also to apply current requests and trends that are interesting to consumers here and now to the benefit of your business.
As practice shows, for competent trend spotting it is necessary, as they say, to get the hang of it. So here we can recommend starting to apply trend spotting in marketing by studying micro- and macrotrends.