Creating a brand: visual identity in 4 seasons

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Online Advertising Trends in 2020
Find out in this article what the main Online Advertising Trends will be in 2020, according to the opinion of the BYD Performance team.

Every year we make a prediction of which trends will have the greatest impact on our clients’ businesses. This year, we already announced the main Digital Marketing Trends for 2020 in Observador , and last year, in the article “ 5 ONLINE ADVERTISING TRENDS FOR 2019 ”, we talked about AI/Machine Learning, Videos, Chatbots, Instagram Stories and Data Aggregators. All of these trends have had a huge impact on the profitability of investments in Online Advertising and, in fact, will continue to be even more important in 2020.

As such, in this article we would like to add value with belarus number dataset strategic recommendations on how to leverage these trends in your Digital Performance strategy.

1 – Be concerned about how to add value at each stage of the Purchase Decision Process (PDC)
Online Advertising Trends in 2020 – 1 – When investing in online advertising, we rely on highly advanced automation – through AI / Machine Learning – that allows us to optimize our audiences, creativity, placements and bids. However, they can do nothing about the “message” we want to communicate. In other words, these automations allow us to save time on other tasks and invest it in analyzing and deciding which value propositions of our product / service have the most impact for each audience, depending on the stage they are at in the purchase decision process.

To do this, you must list all the assets and value propositions of your service/product and seek answers to some of the most important questions:

1. How can I get the attention of someone who doesn't know my brand?

No one will buy a product from you if they don’t trust your brand, and even less so if they don’t need any of your products or services at that moment. But, even before you can build a relationship with potential customers, you need to be able to grab their attention and introduce yourself. This – Brand Awareness – is one of the most important objectives and is often forgotten when investing in Online Advertising. To capture the attention of someone who doesn’t know you, you need to use your “emotional assets”. You need to be more relevant than all the other content that impacts users on a daily basis. And we can only achieve this through highly inspirational content that touches people’s hearts. Here, at the very least, we’re not even talking about product/service features, but rather about the brand’s core values. At this stage, the Video format plays a very important role, especially because one of the best value propositions you can have at this stage is testimonials from other people about what they feel about your brand.