It should be related to the product being promoted. Let people understand at first glance what the page is about. If you sell sportswear in St. Petersburg, write: "Sportswear. St. Petersburg." If you run a beauty blog about makeup, call the page "Cool Makeup. All the Secrets."
Come up with a nickname.
The nickname should also promote your product or brand. It can be the name of the product itself, if it is immediately clear what it is about. Or take your own last name if you are promoting a personal brand. Or, for example, a psychologist (any other specialist) can indicate both the last name and the activity he is engaged in in the nickname.
Find a suitable avatar.
Instagram has a small circle estonia email list under the photo, and what you put there should be eye-catching. This is also part of the business packaging, so it’s good if the picture immediately makes its essence clear. What should you put on your avatar? A logo, a product image, or just your photo if you’re promoting yourself as a brand.
Think about the design of your profile header.
Everything should be brief there, but as informative as possible: what you do, where you are, contact information (phone, email, messengers, direct). If you want to write more about yourself and the header does not fit everything, use taplink.
Profile header design
Study your competitors' pages.
Then you can choose a stylistic design that will stand out from the rest. Analyze how your competitors attract the attention of users, because they are your potential clients too. Use cool working tricks in your profile as well.
Constantly research your target audience.
Some people are not interested in your product at all, while others are looking for it. These are the people you need. Tailor all your publications specifically for them. To make your business packaging as effective as possible, remember such an important point as target audience segmentation. A mindmap will help here; it will make it easier to set up targeting and select content for your publications.