Emojis | A Digital Marketing Strategy for 2017

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It's true, 30% of these people use them several times a day, and 75% of men and 84% of women think that emojis express emotions better than words.

In this article we will summarize the worldwide phenomenon of emojis and discuss the advantages of using them in a Digital Marketing strategy.

Origin

The word Emoji came from the combination of the bolivia number dataset elements “e” (image) and “moji” (letter). It is considered a pictogram, that is, a symbol that represents an idea, word or complete sentence. These symbols represent expressions, objects, animals, etc. and today are part of our culture and daily communication. They are considered a new universal language.

Emojis and Marketing

The popularity of emojis has led marketers to explore the countless possibilities that this new language can provide in communicating with the public.

Big brands such as Domino's, Macdonalds, Chevrolet and Foot Locker were the first to use emojis for their marketing campaigns. They were able to connect with their consumers in a more affectionate way.

Studies show that posts with emojis generate approximately 17% more engagement, the number of likes can increase by up to 57% and comments and shares increase by 33%.

This new relationship marketing can also help brands better study their consumers and how they feel about their posts and products. Simply analyze the emojis they use in their ads and campaigns.

Thus, the use of emojis in marketing campaigns increased by 777% in 2015 and since 2016 there has been a growth of 20% per month.

It is a fact that emojis are an excellent tool for attracting consumers' attention and conveying emotions in messages, making them less distant and cold.

However, there are some things you need to consider before using this type of communication. We’ll give you some tips.