Who we are: how do I create an About page on my website?

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Don't know where to start writing your "About Us" text? See examples, templates and ideas to create an About page on your website in an authentic and creative way.
Who we are, About or About . No matter the name, your website needs to have one of these pages. This is institutional content used by websites and blogs to present a company, professional or author.

So far so good. But how do you create and write this page?

Before anything else, you need to think romania number dataset your business and/or your audience. Who are you writing for? What do you want people to know about you?

From then on you will see:

A step-by-step guide on how to write “About Us”;
Tips for creating an “About Us” page that everyone will want to read;
Examples of “About” pages;
And answers to some common questions.
Let's go ahead!

photo of the sculpture the thinker, by rodin
Index

How to write 'About us'?
1. Choose a title
2. Present the story
3. Point out the characteristics and differences
4. Sell your fish
4.1 Institutional website
4.2 Online store
4.3 Portfolio
4.4 Blog
4.5 Content portal
5. Explain the logo
6. Leave contact information
Tips for Creating the Perfect 'About' Page
Use fluid language
Invest in multimedia content
Use Storytelling
Talk about the team
Bet on a dynamic design
Keep the page updated
8 'About' Page Examples and Templates
“About”: Consulting company
“Who We Are”: Online Store
“Business”: Technology company
“About”: Blog
“The Company”: Real Estate
“Home”: Marketing Agency
“Expediente”: News site
“About”: Google
Still have questions about how to create an 'About' page?
Can I have a website without an 'About Us' page?
Can I copy and paste the 'About' from another website?
Should I print the content of my website's 'About' page?
What other pages should my website have?
How to create a page in WordPress?
Do I still need to have a website for my business in 2020?
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How to write 'About us'?
For some people, it's hard to even know what to write first. That's normal.

Yes, it’s really hard to know how to start a text about yourself, your company or business. Check out some patterns below, and feel free to write the content in whatever order you think is best!

1. Choose a title
Although it is common to use expressions such as “About” and “Who We Are” for the title of this page, you can choose another personalized one. Some companies and many professionals use their own name, as I did here .

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Oh, and even though it's at the top of this walkthrough, the title choice may only come at the end. So don't worry if you go blank right at the beginning. If that happens, move on to the other topics and then come back to this one.

2. Present the story
This is where the most complicated part begins for some people. However, there is no secret: you just need to tell a story about the company or how you got there.

In this introduction, explain how the business came about, when it happened and through whom. Also take the opportunity to introduce the team, if you have one.

3. Point out the characteristics and differences
Are you going to talk about yourself? So, how about explaining what courses you have taken, what experience you have in the subject and how the idea for the website or blog came about?

Now, if the text is institutional, you should address what characteristics make you unique, differentiating you from your competitors. Also tell about your achievements and goals that you want to achieve.

4. Sell your fish
There are some differences between websites depending on the segment they have. Therefore, see below how to position yourself in the About Us section to sell your work!

4.1 Institutional website
Mission, Vision and Values ​​are the three pillars of an institutional website. In the first case, it is necessary to write a text explaining why the company exists, what its purpose is and who its target audience is.

In your Vision, you should put all your long-term desires for the company, for your customers and/or readers, and for the world. It is important to think about how your business can impact society on a global scale.

Values ​​are essential in institutional texts, so think carefully when writing them. In them, you can write the ethical and moral principles that will influence the behavior of the entire company.

4.2 Online store
If you have an e-commerce site, let your customers know about the products they are purchasing. How are they made? Who produces them? Are they handcrafted or industrialized?

All this information helps the customer to better understand how the company works and, if well written, can end up hooking the reader and inducing them to make a purchase.

4.3 Portfolio
If you have a website to showcase your work, it's a good idea to display your entire professional resume . Of course, the structure of this resume doesn't have to be the same as the printed version.

Tell us about your education, your side jobs (if any) and, if you wish, talk a little about the causes you defend.

4.4 Blog
This type of segment is quite similar to the previous one, as here you must place information that proves your authority on the subjects covered in the blog.

For example, suppose you have a blog about weight loss. In that case, you should explain in the About section how you are an expert on the subject and your entire journey to becoming one.

4.5 Content portal
Last but not least, the content portal type. In this situation, you can use the space to explain how the creative process of the website works.

What are the stages of content production? Explain each of them according to the work carried out by the team.