BOXIL is the platform for listing SaaS

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order to attract a large number of users to your site, it is important to be thorough in your SEO keyword measures.

On the other hand, a meta tag that indicates what keywords a website page is related to is called a "meta keyword." Previously, meta keywords were recognized afghanistan cell phone number list as an effective SEO measure, but due to the improvement of search engine accuracy and the misuse of meta keywords, they are no longer considered important.





The challenges facing SaaS marketers in generating leads are:



・You only get leads that don't progress to negotiations

- You're spending money on advertising but you're not seeing results

・I am exhausted by analog sales and customer acquisition methods



"BOXIL SaaS" can solve these problems with these three points. With "BOXIL SaaS", you can steadily acquire leads, mainly from those who are comparing and considering products, by using articles that have achieved high SEO rankings. There are about 250 categories available, so please check here to find the category that matches your company's services, actual costs, and use cases.





Types and classifications of keywords to keep in mind when selecting SEO keywords


In order to clearly understand user needs, there are types and classifications of SEO keywords that you need to understand. Let's take a closer look at the types and classifications you need to keep in mind when selecting SEO keywords.



kinds


SEO keywords are mainly classified into three types: "target keywords", which are the main target keywords, "suggested keywords", and "LSI keywords". Suggested keywords are keywords that are closely related to user needs and are searched before and after the target keywords .

Suggested keywords can be covered by entering the target keyword in the search menu.

On the other hand, LSI keywords are keywords that are searched when the counter keywords cannot meet the needs. They are also known as "re-search keywords," and by including LSI keywords in your content, you can create content that delves deeper into user needs.



Classification


SEO keywords are divided into four categories, each of which has a different effect. Below is a simple classification table for your reference.



Classification
Know Query

Do Query
Go Query
Buy query
overview
Keywords related to the needs that users want to know


Keywords related to what users want to do


Keywords related to the user's needs for "where to go"
Keywords related to the needs of users who want to "purchase"


KW example
"What is..."

"Effect"

"How to make it"

"How to do it"

"Method"

"～Company address"

"～Company Address"


"Reservation"
"Application"
"-Contract"
"Purchase"


By understanding and verifying each search query, it is possible to understand the user's search intent and verify user needs. From this perspective, it is also recommended to consider the needs for each query in order to create high-quality content for users.



How to select SEO keywords


Selecting SEO keywords is an essential task for creating optimal content that meets user needs. From here, we will explain in detail how to select SEO keywords.



① Decide on the core keyword


In order to determine the direction of the content you will be creating, first decide on the most important and relevant "axis keyword" for your site . Please note that if the axis keyword is composed of multiple words or is too niche, the search intent will be limited and you will not be able to present multiple needs. Therefore, initially, set a simple keyword with a high search volume as the axis keyword.



② Think about words that accompany the core keyword


Once you have decided on the axis keyword, you can think about words that go with it. At this point, we recommend that you identify words from various perspectives and then carefully verify them later. Below is some information that will be helpful when verifying words that go with the axis keyword.



・Related keywords

・Suggested keywords

・Word of mouth and comments on social media

・Website inflow keywords



3) Grouping keywords and considering corresponding needs


"Grouping" is the process of classifying words associated with keywords according to the characteristics and attributes of user needs . After verifying the words associated with keywords, group the keywords and consider the needs related to the grouping. Since the site's target differs depending on user needs, first view all keywords and classify them starting with those with the highest needs.



④Check search volume and competing sites


After you have selected a certain number of keywords, check the volume of the keywords you have selected. You can easily investigate search volume by using tools such as Google Keyword Planner. If you select a keyword with a high search volume, there will be many competing sites, so it is also important to check the competing sites .

By checking competing sites that use keywords with high search volume and producing higher quality content, you can meet user needs and attract more traffic to your site.



⑤ Decide on keywords to target with SEO




Finally, decide on the keywords you will use for SEO. When deciding on keywords, it is important to consider the future expandability of your site and their relevance to existing pages. Also, rather than choosing keywords just once, we recommend regularly reviewing them to see if they are clearly targeted and fit user needs .

As a result, you can increase the usefulness of your content by updating it regularly, taking into account the results of your search engine rankings.