Let me finish listing them

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Use your products to teach your customers (current and future) something new . There's a reason why guides and tutorials of all kinds are still so popular.

Do you offer men's shoes? Create a guide on how to care for shoes for every season.

Are you a cosmetics seller? Create a tutorial on evening or office make-up or record a video on how to create a natural mask to relax after a hard day.

Form? The sky is the limit! You can do it in text, video or animation form. The most important thing will be to show the specific effect of the change.

This type of content (tutorials, guides, blog posts) is a great way to tell the story of your products and show how they can be used in everyday life.

It's another step towards making customers love your brand and products even more. And want to buy them.

And thanks to emails you can distribute your content even better, read more effectively. Yes, your content needs marketing. I even wrote a text about it. If you don't want to make more mistakes, read it .

engage
Any occasion is good to remind your subscribers (and customers) . All you need germany rcs data to do is look at the calendar of unusual holidays to plan a few (or a dozen) messages with promo codes or a creative contest campaign.

A day of bagels, kisses, or cleaning the desk and dry legumes…

How about an email asking for a recommendation and to share your opinion on a purchase? We all know that customer reviews can increase sales , so simply ask them to share it with their friends. A simple conversation, a post on social media with a brand tag – recommendations have enormous power! Appreciate such engagement and offer some kind of bonus or discount for future purchases .

And another idea for engagement (and additional purchases): a loyalty program . Nielsen's research shows that 67% of customers admit that they buy more often from brands that have such a program.

You can single out a group of people from your mailing list who are already participating in such a program and send them special messages, e.g. with special offers or promotions. It is worth sending information to the rest from time to time that such a program exists and what benefits it offers.