What is EndoMarketing?: Marketing Within Your Company

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You may be wondering, what is EndoMarketing ? Is it a new type of strategy?

In this post I will explain what it is and how it can benefit your company.

EndoMarketing

While it is true that we put our greatest direct mail mortgage marketing efforts into capturing the consumer's attention, it is not enough to simply implement external marketing strategies.

You should also direct your attention towards the interior of your company and that is precisely where EndoMarketing is born.

Today, there are several companies that focus all their attention and resources on recruiting, retaining and building loyalty among their users , but completely forget about their employees.

They may not understand that human resources are the fundamental pillar for the development of company activities to be carried out effectively.

This is why EndoMarketing has emerged, the aim of which is precisely to increase the commitment of your employees to your company.



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What is EndoMarketing?
Endomarketing is a technique that highlights the importance of motivating your team to achieve good results: it increases commitment, reduces turnover and attracts qualified talent .

The expert Eduardo Martínez Fustero defines EndoMarketing as

“a Human Resources policy aimed at achieving the commitment and motivation of employees with the aim of improving their performance and the quality of the service they provide to our clients.”

For his part, Juan Merodio, an expert in Digital Marketing , says that EndoMarketing is

“A set of digital marketing strategies and actions focused on improving the relationship and internal well-being of the company's workers and collaborators , in order to apply them in the business to generate greater motivation, improved productivity and, therefore, satisfied customers.”

As you can see, both experts agree that there is a relationship between employee satisfaction and customer satisfaction.

Now, I'll give you a much simpler definition:

The term EndoMarketing means doing “Internal Marketing” , with the support of a series of tools developed to raise awareness, inform and motivate your company's employees .

With these tools you will get them to commit to achieving all of the goals and objectives of the organization.

EndoMarketing

Now, of these tools, the one I consider most important is motivation.

If you manage to motivate your employees to act or carry out their activities effectively, you will obtain many benefits for your company .

On the contrary, if your employees are not motivated, it will be very difficult for them to complete the assigned tasks efficiently and consequently you will have negative results.

That is why you should see your employee as your “potential internal client” so you can obtain the desired results.

Once you manage to make your internal customer feel good about your company, the products and services you offer, it will be much easier to create a favorable opinion in your external customer.

The EndoMarketing technique will help you to know and understand your internal client. In addition, you will be able to retain your Human Resources.

It is an effective technique and that is why many companies in the market are choosing to apply it. Don't stay in the Past!