How Google Search Works

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The first step to understanding how Google searches work has already been explained above. Now, it's time to explain indexing.

Indexing
Once Googlebot has gone through your website and read and interpreted all your resources, the next step is to save them in its “library”.

Just as you read it, Google indexing can esinc email list be compared to a huge library that has thousands of books in its warehouse.

From the results of the crawl, Google creates indexes, just as in a library. In which the classification of books can use codes or words that indicate where X information can be found .

In order for your pages to be ready to be indexed, you have to meet a series of requirements, but first try to verify the following points:

Make sure that none of your pages are made with the old version of Flash.
Try to fix those that are made from frames.
Check that they are structured in HTML or DHTML format .
Once you have resolved these issues, you can begin the indexing process .

Seek help from tools like Google Search Console . This tool provides instructions and step-by-step instructions so you can index your pages without problems.

Fun fact: Google is believed to be working on indexing over 130 trillion pages and growing.

In the indexing process, content is processed to understand which of the many (trillions) is the one that Google considers most important and, according to what the Google crawling process determines, the information will be classified to show a result to users.

Publication of results
Publishing results is the final step to understand how Googlebot works to offer us search results that are as close to what we are looking for as possible.

This is the result of the two previous steps (crawling and indexing) which, as we mentioned, is like a kind of library.

When the user enters words related to what they want to find, Google tries to find the content that most closely matches the user's requests.

He goes to his library and examines which content contains the maximum repetition of words that the user has entered and according to his classification he shows what he considers to be the content that you are looking for.

Factors that Google takes into account for positioning
Google takes into account around 200 aspects so that only the best can position their pages in the first places . Apart from the technical details mentioned above, it will also be necessary to evaluate whether your pages or website meet some of these requirements:

The keyword in the domain name
This is nothing new and as we have already mentioned, Googlebot walks through your different pages and the way to do it is through the URLs, so it is useful to adjust to this requirement.

Domain age
Matt Cutt himself, who was the director of the anti-spam department at Google, has stated that this is taken into account but is not a mandatory requirement. To this we must say that the age of the domain directly influences the Pagerank or, in other words, the Domain Authority .

Domian Authority
Domain authority is a small task, it is built little by little, so checking that the age of the domain can be a great help to be considered worthy of the first places.

Keyword density
To calculate it, you just need to use a CMS like WordPress, because one of its plugins will tell you how the keyword density changes as you type.

Site or page loading speed
Google can evaluate the performance of your website or page from the user's browser to determine how fast the site is when requested.

Constant content update
A requirement that can add value not only to positioning, but is a great reason to boost Googlebot visits .