How long do you estimate it will last?

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The time you have estimated is important because if it is a test project, which you only want for a couple of months, to see how it goes and then launch it again with a better structure, a freelance writer would be good for you, you will save costs and you will be able to see what you should do and what you should not.

Is it a project that will last between 6 months and two years? Choose a Content Marketing agency , because you will need a team that constantly evaluates the project, and agencies constantly integrate new people into their teams.

The constant supply of new ideas will fast food email list ensure that your project does not become monotonous.

Is the project longer than 2 years? Choose In House, you will be able to choose and structure who the team will work on and how.

Educate them in your corporate culture, constantly assess what will be needed in the short, medium and long term. In addition, response times are reduced and filters are eliminated, which makes it easier to execute tasks.

Whenever you decide to hire an in-house team, we recommend seeking advice from a Content Marketing agency to define key metrics and ensure the correct execution of the project over time.

What is your budget?
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The costs, between one and the other, are something to take into account, since the difference in investment can be significant therefore:

Are you on a tight budget? Choose a freelance writer , not because they are cheap or their work is not worth it, but because you can come to an agreement with them regarding the amount of work and their fee.

By hiring just one person, it is easier to reach a middle ground where both parties can help each other, but you must take into account that hiring a freelance writer implies a greater dedication of time to coordination and follow-up.

Do you have a good budget? Then a Content Marketing agency is an excellent option, because if there is one thing they have, it is that they know how to stretch it so that you get the best results.

Additionally, by always working on digital projects, they can provide you with a better ROI on the actions they carry out.

Do you have a huge annual budget? Allocate it in-house, hire an excellent team of communication professionals, set goals and get your ideas flowing.

In-house you have the advantage of being able to better organize and distribute your annual budget by having it 100% in your charge.

In addition to having the freedom to plan one or several specific digital actions or campaigns for your brand that require little time and to adjust them with the same work team.

Final considerations
Is this your first time?
In any case, if it is your first time doing Content Marketing , or the last time it did not go so well and you have not been able to identify what your mistakes were, ask for help.

Seek the advice of a Content Marketing agency that can help you with this. Because of their experience, they can help you shape and optimize your team while you are getting off the ground.

They will also guide you in making the right decisions and always aiming to improve your project.

Observe, analyze and project
There are dozens of Content Marketing success stories on the Internet and people sharing their experiences, so take them into account.

Consider what other companies, friends, acquaintances, companies you have worked for, etc. have been through. Observation, analysis and projection are essential when sitting down to think about what will be done.

Another thing you should analyze is the experience, not only of the freelance writer or the staff you hire in-house, but also of the agency. Always ask for references and metrics that demonstrate the work they have done with other brands.