Tools to facilitate the creation of content for your Content Plan

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Content marketing is a powerful tool for attracting new customers and retaining existing ones. Your Content Plan must be well thought out and must cover topics of interest to your target audience.

Below I show you some of the tools that can help you create relevant content:

Percolate: In technology analyst firm fronk oil email list Forrester Research’s 2015 report on “Social Engagement Platforms,” Percolate is recommended as a practical way to integrate social media efforts.

Forrester names this platform as a “leader” because, in its opinion, “The platform has the best workflows and content creation tools in its class.”

Content PlanKapost: This marketing tool organizes the content of your Content Marketing strategies , transforming it into a structured business process.

Kapost manages the entire process including planning (persona/buying stages), idea creation, production (marketing calendar, workflows and approvals), distribution and analysis.

Additionally, it organizes all content regardless of type, including emails, landing pages, blogs, whitepapers, eBooks, infographics, videos, and social media.

Content Plan

Genwords: This software allows you to make the most of your management time during the creation, planning and execution of your content plan, integrating the work of your in-house and freelance teams in one place.

With Genwords you don't need to leave the tool to publish the content you have intended for your campaign. This tool connects with the most used social networks and with WordPress. In addition, they have support in Spanish and Portuguese.

Content Plan

Success stories when applying a Content Plan
1 Case Philadelphia Cheese
This company perfectly adopted the foundation of a successful Content Plan; they created content based on the needs of their target audience to offer them information that would really help them.

Philadelphia launched new flavors of its creamy spreadable cheese. For this campaign, Gastromedia was in charge of analyzing the product and proposing ideas to the brand that materialized in quick and easy recipes.

With its content strategy planned and designed by and for its consumers, the results obtained were more than tangible.

The company achieved greater trust, loyalty and credibility. The strategy also guaranteed significant growth in market share and maintained the customers it had already acquired.

2 Kraft Case
The multinational mayonnaise and other food products company decided to invest heavily in content marketing a couple of years ago. As a result, the results could not have been better.

With its marketing strategy and millions of advertising impressions per year, Kraft achieved a return on investment ( ROI ) four times higher than that achieved with commercials.

Content Plan

Two years ago, the brand began implementing online content marketing strategies.

According to Julie Flischer, Head of Media and Content, they have achieved excellent results with content marketing. In this regard, she noted:

“With content marketing, Kraft now generates the equivalent of 1.1 million ad impressions per year and four times better performance than conventional advertising.”

As you can see, companies that have used the pillars of creating a Content Plan, adapted to their potential clients, have managed to be successful.

Indeed, they managed to achieve their goals in terms of return on investment, customer acquisition and loyalty. The process is repeated and is the same for companies of any size.