Special Google algorithm rules

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Page-level factors

These concern the composition, structure and performance of the web page itself. Here you’ll want to account for everything from using keywords in titles and headers to technical factors like page load speed.

Site-level factors

Google analyzes the broader website that a page belongs to when evaluating the content itself. A page can benefit or be penalized by the quality of the site’s reputation, architecture and usability. It can also receive a boost from strong E-E-A-T signals.

Backlink factors

An important part of your link-building strategy, backlinks are links from one website to another that can serve as endorsements for search visibility. Search algorithms consider not only the number of backlinks a page receives, but also the quality and diversity of those backlinks, and the authority of the sources.

User interaction

While robotic algorithms do plenty of behind-the-scenes work to pakistan telegram data organize search results, humans play a big role in influencing how the results are arranged, because Google leans strongly on user-driven signals such as organic click-through rate, dwell time, direct visits and beyond.


Over the years, Google has rolled out a number of algorithm changes, often with specific purposes and implications. This includes, for example, highlighting featured snippets and applying higher quality standards to “YMYL” (Your Money Your Life) keywords.

Brand signals

Don’t underestimate the extent to which your brand’s online footprint can come into play as an SEO ranking factor. Having active company accounts on social media platforms like Facebook, X/Twitter and LinkedIn is believed to boost SEO visibility. Additionally,