It helps you define who you write for

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Every article, every content offer, every infographic, in short, every piece of content you create, must be thought out for a Buyer Persona. If not, you are simply wasting your time. When you plan with an editorial calendar, you do so thinking about your potential client and what type of content they consume.

When you think about who to write to, you can graphic design email list realize if you are being monotonous, if that person really needs to know about that topic or if they do those searches or not, and in this way you can reach many more potential clients and ultimately increase your sales.

It helps you project yourself
Where are you? Where do you want to go? These are the two most important questions when we start creating a Content Marketing strategy, but if you don't have a calendar, you don't know what date you want to get to the place you set out to go at the beginning.

On the other hand, when you have an editorial calendar, you can visualize how you are progressing over time, and establish dates and metrics that allow you to measure actions and detect errors before you have already invested all your time and effort in something that was not working.

What should an editorial calendar have?
This will depend on your type of business, your tastes and those of your team, but there are a series of points that are necessary, according to what we think, for anyone who is starting to organize their flock, before starting to make the calendar you must define:

Define your goals
The first thing you need to define is your campaign objectives, which can be: generate more traffic, get more downloads for a certain content offer, generate more leads , etc. Once you have defined this, you can begin to establish the other guidelines for the calendar.

Define runtime
How long do you want to take to achieve these goals? When you define execution times, it is much easier to distribute the amount of content to be produced and measure whether you are reaching the numbers you set at the beginning or not.