Google's top priority: Better search results

[shishir.seoexpert1]

The purpose of Google Sitelinks is to present some of the most important pages of a website to web searchers in order to improve their search results.
These are the pages that Google considers to be the most relevant based on the structure and content of a website in relation to the search term in question.

Keep in mind that Google is always gambling data mexico striving to improve search results!
Google itself probably best describes its own approach to improving ad performance. > Quote :

To optimize the performance of responsive search ads, Google Ads automatically selects the asset that should be delivered for each search query on Google, so it's recommended that you use all assets that are relevant to your business goals.
Assets like sitelinks and images add more content to the ad, making it more likely to be noticed on the search results page.
This can have a positive impact on performance, often resulting in more clicks and giving users more ways to interact with you, such as through maps or calls.
Manual assets are something you set up yourself. Some assets are added automatically if Google Ads predicts they will improve performance. These assets are automated and don't need to be set up. <
Find this and more information about automatic assets at Google account level here