How to use a Content Generation Matrix. [Infographic]

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There are many articles circulating on the web to find out what type of content the audience is looking for. However, very few of them deal with or explain how to use a Content Generation Matrix and the most optimal format to present it.

Would you prefer blog posts, newsletters or eBooks?

To help us with the arduous task of brainstorming content formats with the aim of building audience loyalty, First10 and Smart Insights created this brilliant content generation matrix.

First10 and Smart Insights say:

The matrix is ​​structured to help you optometrist accurate email list think through the dimensions of different content based on how your audience might think and what you are trying to achieve as a business .

What will work if your audience is more or less impulsive or rational? : 30px; text-align: justify;”>Depending on which quadrants you feel your audience fits into, [the matrix] offers a starting point for your idea generation.

[Tweet “To generate content, try to think like an audience and not like a brand #ContentMarketing”]

For example, if the audience you want to target is emotional and does not yet know your brand, perhaps the most appropriate strategy will be to generate viral content or tests.

However, if your audience is more rational and is at an advanced stage of the conversion funnel , a webinar or case study may be a more appropriate format.