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23 Most Effective Copywriting Tips for Beginners That Will Dramatically Increase Conversions
Effective Copywriting Tips for Beginners

If you want to improve your copywriting, you need some solid advice to get you started. Here's what we have to offer next.

Implementing these 23 copywriting tips makes connecting with your audience easier. It also helps convince them to take advantage of your offer, turning them into paying customers.

Your target customer has a to-do list bank email list as long as their arm, people calling and texting them, and a boss breathing down their neck. Think about this customer when you write content.

If you are too wordy, you will turn off your audience. People don't have time to wade through fluff and empty words to get to the real deal.

Start by cutting unnecessary words. Does that adjective help clarify the sentence , or is it just dead weight? Could you remove that adverb without changing the meaning of the sentence?

Then , go down to the phrase and sentence level. You'll be surprised. Sometimes , you can cut out entire paragraphs without damaging the content.

Hiring a freelance writer would be a smart idea if you need help simplifying your content and removing unnecessary phrases.

2. Use specific numbers and examples to attract attention and build trust
People really like numbers and statistics. They are unchangeable. They help quantify an idea or argument.

Let's consider these two sentences:

Many people prefer to run at night.
Nearly 60 percent of respondents to a recent study reported that they prefer to run at night.
Which sentence has more weight? The second one, right?

You can do a Google search for any keyword and add "statistics" to the search bar. Just make sure you are linking to high-quality publications and linking back to the source.

Examples help, too. For example, in a recent Hello Bar blog post about lead generation strategy , we used real Hello Bars to illustrate our points.

Use specific numbers and examples to grab attention and build trust.

This is a great way to keep your readers' attention.

3. Tell people exactly what you expect from them
One of the best copywriting tips we can share is that you don't have to beg, plead, or cajole your audience. Just tell them what to do.

You don't have to sound like a policeman barking orders. Gentle guidance does the trick.

Let's say you're creating a Hello Bar for a lead magnet. You don't need a lot of copy to convince your audience to click on it.

What you really need is a short headline and a call to action.

Copywriting Tips - Tell People Exactly What You Expect From Them

In this example, we've given a hint. It's subtle, but it includes a benefit we think readers will appreciate.

Then, we reflect or repeat the command in the CTA. We also switched to the customer's first-person perspective.