What does the audience need?

[rifat28dddd]

He said that while my speech was technically well-delivered, I lost all my personality once I hit the stage. I became a faceless tech founder saying the same stuff, in the same way, as every other faceless tech founder. I didn’t have my own voice because I was too concerned with how others perceived me.

That conversation flipped a switch in me. I spent so much time trying to please everyone that I pleased no one. I wasn’t compelling—and if I wasn’t, how could I ever provide value to the audience?

After my existential crisis, I went back to the drawing bahrain telegram data board. I decided that I needed to answer two questions:

What can I uniquely provide to them that no one else can?
I realized that what the audience needed was: a kick in the ass.

A kick in the ass with love, of course. But a kick in the ass all the same.

I was speaking to founders and entrepreneurs whose main problem was that they were daydreaming and wasting time and energy on things that didn’t matter. I saw it every day.

What I could uniquely offer them was a brash, confident dose of truth and motivation—what I like to call “friendly strength.”