How LSI Copywriting Differs from SEO

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There was already a need for quality LSI copywriting in RuNet, and a year later, in 2017, Yandex introduced an improved ranking algorithm “Baden-Baden”, which filters unreadable SEO texts (overspammed with keys). Thousands of web resources lost their positions in search results. In order to get traffic back, it was necessary to completely abandon SEO texts.

In the autumn of the same year, Yandex again updated its search algorithm. The new one, “Korolev”, also widely used neural networks to compare the meaning of a user’s query and the ameriplan email leads content of pages. The LSI approach did not disappear – on the contrary, it strengthened and became generally accepted.


Let's compare LSI copywriting with traditional SEO methods to see the fundamental differences.

Classic SEO is based on the fact that key queries must be present in the content, headings and meta tags. In LSI copywriting, the emphasis is on the meaning of the text and its correspondence to the query, and not on the number of keys. They can be present or not, as long as the article reveals the stated topic.

In contrast to the traditional tracking of the percentage of keys in the text – the maximum number of synonyms and additional terms on the topic of the article.

SEO strived for uniqueness in a technical sense, and LSI copywriting aimed to ensure that the content was truly unique and provided a comprehensive answer on its topic.

Let's describe the differences between SEO and LSI copywriting in the form of a table:

Differences

SEO texts

LSI texts

Target

Writing an article with the specified keys and the required number of their occurrences

Satisfying the user's request to the fullest extent

Task

Saturation of the text with keys (certain density, arrangement)

Covering the entire spectrum of associations, comprehensive disclosure of the topic

Position of keywords in the article

Headings, first paragraph, above the text

Anywhere

Content design

It doesn't matter

Important

Methods for assessing text quality

Number of occurrences, uniqueness (in the technical sense), frequency of use of certain words per number of characters

Content, usefulness for the reader, uniqueness in meaning

Text volume

2000 or more characters with spaces

Any, as long as it can cover the topic. Usually from 5-10 thousand characters.

What is striking here? The priority of common sense, usefulness and readability over formal parameters. LSI copywriting is when texts are written for real readers, not for search robots.

The paradigm shift in SEO copywriting is caused by the fact that search engines have begun to evaluate the relevance of texts by content and meaningfulness, taking into account context, relevance, synonyms and environment. If we add behavioral factors, we can say that the quality of content is now assessed by satisfying user needs.