Search results: nothing found

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Not all buyers know exactly (and remember) the name of the product they want to buy. Therefore, hints - when a person types a query, and the search engine offers him options to continue - will always be relevant.

This saves the client's time (especially those visiting the site from a mobile device) and reduces the likelihood that a person will simply get tired of remembering the name of the product and refuse to buy.

There should be no such thing on the at&t email list site under any circumstances. Empty search results are unacceptable! Even if the request was crazy, at least some results are needed: for similar requests, for current promotions and popular products, and finally, based on the user's search history.

Internal product search on the site is an element of the sales funnel, and a blank page will become a gaping hole where your leads will fall.

This also applies to the 404 error page. If a person ends up on a non-existent page, why not duplicate news, promotions, etc. there, since he is on your site anyway?

More information on the results page
Don't be shy about making your search results expanded. In addition to the usual set (title plus short description), you can display product reviews, rating, photos, properties, price and discounts (if any) in the search results, and most importantly, a "Buy" button for those who are too lazy to go to the product card.

Blog search results can be expanded by adding the number of comments and reposts. Discussed articles immediately attract attention.

Using filters and sorting results
Don't force visitors to look through long lists of dozens and hundreds of items. Provide the site with a filter system to highlight, for example, only products in stock, products in a certain price range or with the necessary parameters. And the wider the product catalog, the more of these options there should be.

Using filters and sorting results

Source: shutterstock.com

Sorting - from cheap to expensive, from new to old, most popular or discussed - also significantly simplifies the search on the site.

The more comfortable the user is on your web resource, the more likely a purchase is. Take care of your potential clients.

Recommendations and similar products
Don't limit search results strictly to what is relevant to the query. Add similar and analogous products: they may also be of interest to the consumer.