If you're a service company, for example, or you sell digital products and have a longer sales cycle, you want your audience to sign up for a trial or learn more.
In any case, make sure your call to action is easy to understand and contains a physical verb, such as:
Go
See
How
Get it
View
Learn
Place an order
Buy
The color of the CTA button also impacts the number of clicks rcs data japan on your banner ad. Some organizations have seen a 100% increase in CTR just by changing the color of the CTA button .
Psychologically and visually, a contrasting color CTA is the easiest to notice at first glance. It also makes it easy for your audience to know where to click.
Component Locations
Your value proposition and call to action should be the most visually distinct elements. You should place your Logo Design on the side, on one of the edges of your ad. Additionally, you should make sure that your image does not cover the copy.
Never try to cram too much information into your banners. This just makes them look crowded. Keep your value proposition tightly articulated, using simple language and as few words as possible. You should be able to do it all in 2 sentences.
Remember, people don't have time to stop what they're doing to read a 5-sentence banner ad. Just tell your audience what you're offering and what you want them to do.
3. A picture is worth a thousand words
Most digital ads are viewed for less than a second, so your ad needs to stand out. Your background, image, and color scheme should immediately grab attention. It should distract people from scrolling long enough to get your message across.
Color
Color is vital because it is used to grab people's attention and evoke emotions. People also associate your color scheme with your brand.