Bee's Wrap was founded in 2012 when founder Sarah Kaeck was looking for ways to store food in a more sustainable way. After struggling to find a good way to store bread and keep it fresh, she began experimenting with waxing fabrics using beeswax, tree resins, and jojoba oil. She kept at it until she found a formula that worked.
How do brands attract customers?
Bee's Wrap estimates that 10.9K site visits per month come from organic search, though more than half of those come from branded searches i.e. people searching for the brand itself:
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The majority of the rest of our organic traffic comes from focused, product-related searches such as:
Beeswax Sandwich Wraps
Beeswax food packaging
Reusable food packaging
Bees wax wraps
Beeswax Cloth
Bee's Wrap ranks in the top three in the US for all of these sweden mobile database queries:
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Bee's Wrap also uses paid search to attract targeted traffic, and currently has an estimated 82 keyword bids, including: "reusable plastic wrap," "wax wrap," and "wax bag."
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But search isn't the primary way Bee's Wrap attracts customers...
The company also “sells its products through more than 3,000 retail locations and e-commerce channels in the U.S. and to more than 40 countries around the world,” the release said .