Content needs to be discovered in order to take any next steps. If no one is reading your content, then they can’t be educated, link to you, or consume your “sales pitch.”
That’s not to say we don’t use paid advertising to get signups. We do. But we only use it for free tools like Ahrefs Webmaster Tools . It’s much easier to “sell” than trying to convince someone to buy software based on first impressions alone.
If you want to learn more about using Google Ads to increase traffic and leads, read our guide to PPC marketing.
8. Meetings
There are so many events like podcasts. You can always poland mobile database find someone to share your expertise with. They don’t have to be 10,000-person events; small local meetups work well, too.
If attending an in-person event isn’t possible, you can always look for virtual conferences and summits.
Which strategy should you use?
Assuming you already know who your target customers are the most important step!, I think you’ll like this mental model :
Mental model of five animals and the corresponding acquisition strategy.