Which media do consumers trust the most?

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In a study conducted by MRI-Simmons , the medium that was most often described by respondents as trustworthy or very trustworthy was the newspaper.

the most trustworthy media - brand trust

Source: MRI-Simmons, 2021 – 2022

The next places were taken by radio and television. It is also worth paying saudi arabia telegram data attention to social media, which enjoy relatively the least trust among the media that took part in the study.

These results clearly show that brand trust depends not only on how we communicate, but also where we communicate.

If you want to build trust in your brand, it may be worth taking advantage of the credibility bonus that some media provide us with and not relying 100% on digital solutions.

On the other hand, when deciding on a social media campaign, we must take into account factors that may not be fully dependent on us.

This is an important aspect to consider when you wonder, for example, why the advertising you have prepared for your brand does not meet expectations.

The solution to this challenge may be to include various types of communication channels in your strategic funnel – both online and offline. A well-prepared marketing strategy may prove to be a key factor in building a brand image that inspires consumer trust.