Using A/B Testing to Improve Conversion

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A final but fundamental aspect of designing and developing a Landing Page is conducting tests to determine what works on a page and what doesn’t.

A/B testing, in particular, involves creating two versions of an element (in this case, a destination page). Half of the total traffic is sent to each version.

The success of each version will be evaluated using austria mobile database metrics such as the number of visits, the time spent on the page, or the number of conversions. Once the elements that make a Landing Page effective are determined, you will have data on user preferences, which points are decisive, and more!

Common Mistakes in Creating Landing Pages and How to Avoid Them
Nowadays, making mistakes is not only human. We have a second client who, at the time, asked us to optimize a promotional Landing Page that an AI had created for him. In general, it was more than fine, as is often the case with AI products. However, there were three issues that were overlooked:


The most visible error in the AI-created Landing Page was its content. In what sense? In that, it was a bit confusing due to its artificiality. And it didn’t incite fulfilling the call to action at all. However, the text length was perfect: sentences didn’t exceed 20 words, and the total didn’t exceed 150 characters.

How to solve this error? The first option is to have an honest reader who doesn’t already know your proposal. The second option is to try different alternatives (preferably with A/B tests) until you find the one that satisfies you. The third (and final) option is to hire a professional team to take care of your Landing Page.