Ethical Decalogue of Digital Marketing

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Our Decalogue of Contemporary Digital Ethics – Image source: DALL·E 3
Our Decalogue of Contemporary Digital Ethics:
Avoid polarization and extremism : The spread of partial truths or blatant lies, causing misinformation on social media, can contribute to the polarization of society, as it promotes extreme views and divides people into opposing camps.

This can hinder constructive dialogue and the search for common solutions to social problems. To avoid this, digital marketers must commit to not contributing to these practices.
Against filter bubbles and confirmation bias : Social croatia mobile database media often creates filter bubbles where people are primarily exposed to information that confirms their existing beliefs. This can amplify confirmation bias and make people more susceptible to believing and sharing false or partial information. Online marketers must promote the active search for information that challenges their audience's beliefs and thus avoid the confirmation bias present in social media.

Foster individual responsibility and media criticism : It is crucial to foster media and digital literacy among social media users. People should be aware of the importance of verifying information before believing or sharing it, as well as being open to considering different perspectives and opinions.
Awareness of algorithmic manipulation : It is crucial to raise awareness about how platforms’ algorithms can amplify misinformation and polarizing content. Understanding how these algorithms work can help users be more critical of the content they consume.

Promote diversity of sources : It is important to diversify sources of information and seek diverse perspectives to obtain a more complete picture of social and political issues.
Encourage informed and respectful debate : Promote informed and respectful debates online, where the exchange of evidence-based arguments is prioritized and confrontation and personal disqualification are avoided.