Even for the most talented creators or instructors, sales will still enter a period of stagnation after the courses have been sold for a period of time.
Some people may naively think, just keep paying for advertising! Not to mention that the cost of social media advertising increases every year. Your customers may become tired of seeing the same ads over and over again, and may even ignore them in the end, so the effectiveness will quickly decrease.
If you want to use online courses as one of your income sources, you must find ways to expand your audience, get an email list through list magnets and webinars, continue to provide valuable content, and establish an automated sales process (Sales funnel, Sales Process).
Table of Contents
1｜Use the public relations power of well-known media, platforms, and books
2｜Hold public speeches or physical events
How do you all get public speaking opportunities?3｜Only offer 1-2 course discounts per year
1｜Use the public relations power of well-known media, platforms, and books
When you find that your traffic pool is a bit limited, you might try to use the multiplying power of media and professional platforms - you don’t need to spend a lot of money or shout at the top of your voice on social media to promote yourself, you just need to write an eye-catching article.
Such as Business Week, Executive, Digital Times, etc., it is equivalent to having strong professional endorsement. In addition to accumulating voice and exposure, france phone number list it can also quickly reach your desired target audience.
You can also cooperate with well-known large platforms and websites and become a regular columnist. These will help increase your professional credibility and make consumers more willing to trust you.
You can spend some time researching popular websites or platforms related to your topic to ensure that the submitted article is suitable for the audience of the platform (so that it will be easier to get the editor's favor), and add a link to your personal website or course in the author profile at the end of the article.