They are based on the approach companies

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This is done with the aim of ensuring that there is no internal competition between brands and so that each can position itself in its own way. For this type of action, it is essential to take into account the so-called brand architecture. It establishes the relationship between the different parts of a brand — such as its products, services, divisions, among others —, aiming to improve it in the minds of its consumers.

This set of strategies allows you to design and build your brand's afghanistan whatsapp data portfolio through harmonious and integrated processes, in order to unite the company's objectives, the public's expectations and the initiatives of each sub-brand under the same strategy. There are two classes of multi-brand strategies or “perspectives” that can be given to these Marketing actions, according to the variations of the segment.

use to differentiate each brand in the minds of consumers. Next, we will show you what they are. Separation according to brand identity This is when the only differentiating factor of a product or service from its competitors is in aspects related to the brand, such as its image or identity. An example of this is FedEx, a national and international delivery and shipping company.