Continue testing AI-powered campaigns and creative tools

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Additionally, videos are great for repurposing across multiple marketing and advertising channels. They’re not just disposable content – ​​a single video can be effectively segmented and tailored for social media, email campaigns, websites, or even paid advertising. This way, you maximize your return on investment and reach different audiences across multiple platforms with minimal effort. Video has a long lifespan and, thanks to its flexibility, can be a key tool for a comprehensive and consistent marketing strategy.


Continue to test AI-powered campaigns and creative tools as their impact on digital marketing continues to grow. AI is changing the game, and campaigns like Google Ads Performance Max are a great example of this. You may have tested PMax last year and decided it wasn’t for you. But now might be a good time to revisit it. Continuous updates and improvements can deliver better results and allow you to more effectively achieve your marketing goals with less cost and higher return. That’s exactly what my team and I are currently doing.

Some of our B2B clients experienced challenges last year when using PMax campaigns, particularly when it came to the quality of leads they generated. In many cases, we concluded that low lead volume or poor ROI did not justify continuing with these campaigns. However, another year has passed and brought a new chance to re-test AI-driven ads . Today, we have venezuela mobile database more information about PMax than ever before, and I believe Google is working on improving them, making them an interesting option for further testing.

Honestly, I think AI-powered campaigns are the way of the future. It pays to get in early so you can get the most out of them as they develop. And if the competition doesn't hold up, it creates new opportunities for you.

On a related topic, it’s also a good time to explore the disruptive possibilities of AI-powered creative tools . AI is enabling even complete design novices to reimagine (and sometimes create from scratch) valuable marketing assets that you can use in your advertising.

Don't forget the classics
With all the talk about artificial intelligence and video marketing, it's easy to forget the tried and tested strategies that have served us well in the past and are just as important today.

Let's highlight just one of them: incorporating trust signals into landing pages.

Trust signals , such as customer testimonials, can move undecided buyers from “no” to “yes” and are essential if your brand is not well-known.

You might think this strategy is obvious, but just last week, a new startup client showed us a landing page design that they were very proud of.