Social Media Marketing

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Sales enablement means continuously ensuring that sales teams are adequately equipped, both in terms of optimizing sales content and in relation to reporting and analysis, as well as automation and technology .

Search Engine Advertising (SEA)
This term describes paid online advertising.
You have probably heard of Google Ads.

SEA is an additional way to drive visitors to your website. It is also one of the few online botim database advertising options that works in the very short term and is therefore well suited for campaigns - seasonal / local / promotions.

Here you use social media channels to distribute your content, make your company, product or brand known and thus inspire users and generate leads for your company. Tip: Always offer interactivity in social media marketing !

Search engine optimization (SEO)
SEO comes from English and means Search Engine Optimization . This includes all measures that help websites to land at the top of the organic search engine rankings. This digital part is subject to development. For example, in the beginning, traffic to your website could be massively increased using optimal keywords. Today, the release of your expertise in logical clusters is expected in order to push offers that are clearly useful (for algorithms) through cross-references.

Where the term digital marketing fails
Digital marketing does not differentiate between push and pull marketing tactics. Push tactics are also called outbound methods, and pull tactics are called inbound methods. Digital marketing is therefore an umbrella term that includes both inbound and outbound marketing.