Trying to reconcile audiences from different places

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Google's algorithm classifies pages according to the terms that users from each country or region tend to use to do their searches. That's why there is a set of techniques called international seo, which we apply daily on this blog with the aim of having our articles appear naturally on google for different hispanic countries. Currently, this is the ranking of the countries that most visit our blog in spanish on a monthly basis, based on february data.

Ranking of the countries that most visit the blogalthough mexico azerbaijan whatsapp data and colombia stand out as our main audiences, we communicate with all markets and we do not want to be invisible anywhere. In this sense, sometimes a post we publish ends up reaching the top of google in several countries simultaneously, like this one we did on “slogan”. Ranking of countries by number of sessions however, we have some priority markets in our business decisions, which is reflected in the words and themes we choose for each content.

That's why most of the articles we produce are oriented based on user behavior in these markets. in latin america and europe, we continue with our content and position ourselves naturally on google. I share with you some of the processes we carry out to achieve this distributed presence in the digital environment. Content for specific national markets producing materials directly related to the semantic context of the user in your country is a great initiative to generate organic traffic in a market of interest to the company.