We've covered content production before, but let's dive a little deeper

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Great copywriting skills can help you attract more visitors. You need people to find your content through social sharing, Google searches, and other referral sources to introduce them to your offerings.

Let's look at a potential scenario for our e-commerce sporting goods store.

The store owner created a series of articles about training for a marathon. Each article complements the others, providing in-depth tips and advice as well as stories from the author's perspective.

The content is optimized for search engines so it will rank well on Google. The content is designed for beginners with a specific buyer persona in mind.

After the article was published, a consumer stumbled upon it italy phone number list while researching her decision to train for a marathon. She read every word and felt grateful to the author for sharing such insightful information.

At the top of the screen there is a Hello Bar.

Start Creating Amazing Valuable Content to Attract Traffic to Your Website

What do you think consumers will do?

Because the offer is so relevant to the buyer persona and the content, most consumers in this position will subscribe. They want the free checklist because it will further help them achieve their goals — and it’s free.

That’s how content marketing can help you build an email list from scratch. You attract readers who are hungry for information, then convert them on an offer they can’t refuse.