More January news from the world of PPC advertising and online marketing

[Dimaeiya333]

What was happening in January 2022 in the field of PPC advertising and online marketing? Read about the news and interesting things you shouldn't miss in January 2024.
PPC (Pay-Per-Click) advertising is one of the most effective and popular forms of online marketing, allowing you to target potential customers based on keywords, interests, location, demographics, and other crite ecuador mobile database ria. In this article, we will look at some of the most interesting PPC news that took place in January 2024.

Threads allow you to view content chronologically
Threads will allow you to view search results in chronological order . In the latest version of the app, you'll now find a new toggle that lets you sort posts by newest. This feature provides a user-friendly way to organize content and allows users to more efficiently explore and interact with content in Threads.

Google is changing the purpose of structured data
Google has updated its Special Announcements structured data guidelines , changing the purpose for which this data was originally designed according to Schema.org. Google’s new guidelines shift the focus of this structured data to a more general use case that differs from the original intent defined in Schema.org.

This change may affect how this structured data is interpreted and displayed in Google search results. It is important for websites and publishers that use this data to update their implementations to comply with the new guidelines to ensure that the information is correctly indexed and presented in search results. Monitoring further updates and information from Google in this area is key to maintaining optimal site performance in the search engine.

Meta expands automated audience targeting capabilities with latest AI project
Meta Advantage granular targeting is now available for all campaign objectives after the phasing out of ad targeting categories. Meta (formerly Facebook) is expanding access to granular targeting within its automated targeting feature called Meta's Advantage. This change allows advertisers to leverage granular targeting across all campaign objectives and optimizations. The decision to expand this feature follows Meta's recent announcement that it would be removing granular manual targeting of ad categories for sensitive topics.

Fine-grained targeting uses artificial intelligence to optimize audience targeting, which can significantly improve the performance of advertising campaigns. However, the rise of AI in advertising has raised concerns about a potential lack of control over targeting and budget allocation. Some worry that this could lead to inefficient use of advertising resources, highlighting the need for careful oversight and management of these campaigns.