Pull the fish ashore

[Shishirgano9]

This can involve different designs, different text material or just small changes. You are therefore trying to find the (technical) language of your target customer with which you can best address them. With the help of the tests, you can easily find out whether there is a difference between the different implementations or not. You can test one idea against another or even several at the same time. At the end, you will find out which of these ideas is best suited to your target customers. Repeat the tests over and over until you have found the ideal language.

As soon as someone visits your landing page, the first prerequisite job seekers database for conversion has been met. You have managed to hook the fish. Now it is up to you to pull it out of the water. However, any fisherman will tell you that the last part is also the hardest. Make sure that your content does not prevent you from achieving your goal. Always remind yourself of the problems of your target group. Tell your target group how your content can solve their problems. If you implement all of this, then your desired conversion rate should be easy to achieve. This conversion rate can also be optimized for blog articles. Check out my blog post on this .

Do you have any questions about planning a suitable content marketing strategy? Then take a look at our free checklist. It contains helpful tips on how to conduct customer-oriented content marketing.

The philosophy of INBOUND SMARKETING
by Uwe Heene , on 29.8.2017


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