Keywords hidden on the surface

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Just like you, they start their research by typing a long-tail keyword into Google, so your first task is to figure out the keyword combinations these authors are going to use. Then, you need to create useful, comprehensive, and original content around these keywords.

To do all of the above, you need to find out who the references in your niche and the references mom data in other similar sectors are. Determine their topics, types of content, and of course, which sources they link to or cite.

Are there more external links to statistical reports or is the balance tilted towards in-depth articles? This data will shed light on the previous searches of the referring authors.


Long tail keywords are also hidden in the form of main ideas in the anchor texts, in the first paragraphs and meta descriptions of the linked articles, as well as in the URLs of these pages and within the quotation marks.

You also need to inspect the websites these authors link to in order to find other keywords that are ranking.

To help you in your keyword selection, below you will find a list of keyword tools that will help you identify them easily.

With this research you can make a list of the phrases your authors used to find the information they wanted.