Zocdoc Business Model Canvas

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Sponsored Results works on a bidding system where providers set a maximum bid per booking. This is the most they are willing to pay for a confirmed booking through Zocdoc.

This maximum bid is used in a dynamic auction to compete for relevant search impressions. Essentially, providers who bid higher are more likely to appear prominently in search results, increasing their chances of being booked by patients.

This system benefits both providers and Zocdoc. For providers, Sponsored Results provides twitter data an effective way to fill existing appointment slots, grow their practice, and gain exposure. The increased visibility can lead to more bookings, which in turn can lead to increased revenue. For Zocdoc, Sponsored Results generates additional revenue through the fees providers pay for these premium placements.

By integrating Sponsored Results into its marketplace, Zocdoc enhances its service offerings and creates a robust revenue stream. This strategy aligns with Zocdoc’s goal of connecting patients with healthcare providers while supporting providers in growing their practices.


The Zocdoc Business Model can be explained below Business Model Canvas :

Zocdoc Business Model Canvas - Zocdoc Business Model


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Zocdoc Customer Segments
Zocdoc's services are primarily aimed at individuals seeking healthcare services and providers. Customer segments include the following.