Automate, automate, automate

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Emojis can help your subject line stand out in a crowded inbox and grab the reader's attention. They can also add visual interest and convey emotion or tone more effectively than words alone.

What's more, the consultancy states that the friendly snowman symbol is apparently very effective in encouraging people to open marketing emails.

However, it’s important to consider your audience and the context of your emails before using emoticons. Some demographics may not be as familiar with or receptive to emoticons, so it’s important to test and analyze the response of your specific audience.

When using emoticons, make sure they are relevant to the content of your email and match your brand's voice and personality.

Avoid overusing emoticons, as this can come across as unprofessional or spammy. It's also important to test your emails on different devices and email clients to ensure that emoticons display correctly for all recipients.

Keep it mobile
Individuals typically tend to glance at their mobile devices approximately 58 times per day, with nearly 52% of these instances, equivalent to approximately 30 times per day, occurring while they are at work.

You'd be shooting yourself in the foot if you failed to recognize the impact of mobile devices in your email marketing strategy, especially in a world where roughly 6.29 billion people own smartphones.

If your email marketing campaigns aren't mobile-friendly, y poland mobile database ou risk losing 42.3% of your recipients who may delete your emails, rendering your hard work ineffective.

So how do you keep your emails mobile-friendly?

First, make sure your email design is responsive and adapts to different screen sizes. Use a single-column layout, keep the font size at a readable level, and avoid using too many images or large files that can slow down loading.

Additionally, make sure that any clickable elements, such as buttons or links, are large enough to be easily tapped on mobile devices.

Testing your emails on both desktop and mobile before sending can help you ensure they look good and are easy to read on different devices.

Email automation is one of the biggest tools in your email marketing strategy arsenal.

These email automation tools are a marketer's best friend . They allow you to set up welcome emails, triggered emails, follow-up emails, bounce-back emails , and even drip campaigns, ensuring that your emails always reach your subscribers at the right time.

82% of marketers use automation to create triggered emails which result in 8x more opens and higher revenue than typical mass emails.

On average, 81% of companies use marketing automation.

Automation is like having a personal assistant take care of your email marketing tasks while you sip margaritas on the beach (figuratively speaking, of course).

Setting up triggered emails based on user actions is a smart move. When your subscribers take a specific action (e.g. abandoning their cart or downloading an e-book), you can send them a timely and personalized email .

Give them a sweet spot in your inbox at the right time
When it comes to email marketing, timing really is everything. Knowing when to send your emails can make a huge difference in whether they get opened and read.

This is especially important during holidays and major vacations, when customers are looking for the best deals.

For example, Black Friday usually falls on the Friday after Thanksgiving in the United States, which is the fourth Thursday in November. Many retailers start their Black Friday promotions earlier in the week.

So your tempting offers need to be live right now for the best results. Like this Nike Black Friday email