Blendee Platform
Clicking on specific CTAs, selecting particular sections of a page or menu, filling out or choosing individual fields in a form, starting a video: when we browse the pages of a site, we post a lot of information, expressing our interests, preferences and needs.
Tracking browsing and purchasing behaviors in great detail and collecting data and insights is essential for deep knowledge of your users .
Let's imagine, for example, within an eCommerce site, being able to personalize the japan mobile database browsing experience of our users , offering them recommended products based on a simple click on a banner or on an option presented in a drop-down list of a form, or, in the same way, in the B2B field , let's imagine, being able to engage users who have started to fill out a quote request form without filling it out , offering them services and solutions based on the little information published .
In both cases, these are personalization activities that are based on behavioral targeting , that is, the profiling and segmentation of users based on their behavior.