WEB MD 15 BANNERS influencers-12

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The reality is that these influencers somehow have the gift/ability to create effective, viral content with a high percentage of engagement , three aspects that any brand undoubtedly seeks. Thus, when developing a social media strategy, the vast majority of them demand and are willing to invest in what is already known in the field as “influencer marketing” .

According to a study published last year, 82% of digital marketing agencies and 74% of companies consider it essential to involve influencers in digital campaigns. This is why both bahrain mobile database parties must align themselves to jointly undertake an effective search , and then select the best options outlined to meet the objectives set (Taking into account the credibility and prestige of these will be vital).


Types of personalities
There are currently two types of work by these personalities. Ángel Del Olmo, a member of a renowned digital consultancy, describes them as follows:

– The digital native : theoretically impartial. Often, they are spontaneously and unconsciously an influencer; they like a brand and recommend it. Other times, they are contacted by the brands themselves to try their products, since they provide credibility. An example of this typology would be the Instagram account of Aida Doménech ( @dulceida ). With more than 293 thousand followers, this famous Spanish blogger promotes products from beauty companies during her travels around the world.