Social media listening definition

[shaownhasan]

Quote from Jason Keath from Social Fresh. The quote reads, “We commonly see people tag others to talk about attending our conferences. Sometimes we reply, and we always add everyone to our CRM. We definitely see ticket sales from it.”

Social media listening is about examining the conversations and usa student data trends around your brand and industry, and using those insights to make smarter marketing choices.

Social media listening is about examining the conversations and trends around your brand and industry, and using those insights to make smarter marketing choices.
It helps you determine why, where and how these conversations are happening and what people think—not just when they tag or directly mention your brand.

Example of social media listening
Social media listening can help you plan better campaigns and improve your content strategy and messaging by removing the guesswork of what content will resonate. Analyzing metrics like volume, share of voice and sentiment will help reveal what offers are most popular with your audience and how they truly feel about your brand and products.

One social media listening example is when a franchise restaurant used Sprout’s Listening capabilities to see which food items their customers loved and which were getting overlooked.