Creating a successful campaign

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These elements are recorded in the platform's database so that the personal profile can be integrated with the other profiles that make up the platform.

Facebook Lead Ads gives businesses the ability to access this data to promote their activity through the ads that appear on the screen.

Therefore, when the user finds one of these ads, he or she can click on the available option, either inviting him or her to subscribe to a newsletter or to access the company's website.

By being redirected to the appropriate page, the user does not have to fill out a chinese europe phone number list long form, which asks for a lot of personal information. His name and email address, obtained by the company through Facebook, will already be registered on his screen.

The user then only has to confirm this information to continue, accessing the company's website to find more content or returning to what they were doing before on the social network.

It is an efficient resource for companies, because after this first step they already have essential contact information to send the user content, products and services that may interest them.


An online marketing strategy has many possibilities, and all of them can be executed through Facebook Lead Ads.

Getting a space for an ad on the social network is not only a good opportunity to give visibility to a company's products and services, but also to spread more immediate actions, such as events, courses and promotions.

The platform is very educational and comprehensive. The first step is to create the campaign, choose the ideal type of ad and the objective of the strategy, which should be “generate potential customers.”

It is then possible to better plan the campaign, selecting the investment to be made in the advertisement, the date of its promotion and the profile of the audience you want to reach.