General electrical channels

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General Electric (GE) uses a multi-faceted approach to reach its target market. Here are some key aspects of GE's channels :

Direct Sales Teams: GE relies on a network of direct sales teams to connect with advertising data customers and clients. These teams are made up of sales professionals with expertise in specific industries, such as healthcare, aviation, energy and more. They work closely with customers to understand their needs and tailor GE’s offerings accordingly;
Online platforms: GE has built a significant online presence to reach a broader customer base. Customers can explore products, access technical information and purchase certain products and services through the website and online portals. This digital channel increases accessibility and convenience for customers;
Distribution Partners: In some cases, GE works with distributors and channel partners to extend its reach. These partners may specialize in specific regions or market segments, allowing GE to tap into markets that would otherwise be difficult to access;


Service Centers: To maintain and service its products, GE operates service centers worldwide. These centers provide maintenance, repair and technical support to customers, ensuring the longevity and reliability of GE's equipment.