Challenge of the documentary format: successful educational aesthetics

[Shishirgano9]

Mathilde Floc'h and Laure Delmoly, France Télévisions, MediaLab

The Covid-19 pandemic has permanently transformed our modes of social and digital interactions.

The lockdown has highlighted the potential of augmented botim database reality for companies or sectors of activity immobilized by the health crisis.

Apple CEO Tim Cook has continued to emphasize the value of this technology, seeing it as a formidable relational tool, since it allows us to understand the virtual world while augmenting the real world.

Here are some examples of augmented reality applications that have generated a lot of interest during the coronavirus crisis.

Augmented reality filters: an educational tool in times of pandemic

In recent months, several innovations on Snapchat, Facebook and Instagram have helped raise awareness among young people about the seriousness of the coronavirus. Augmented reality makes it possible to popularize sometimes complex scientific publications.

In Angoulême, Cortex Productions, an animation studio specializing in the medical field, has teamed up with the start-up Kalank to launch an AR filter on Snapchat called Corona My Lungs . The latter explains contamination and the effects of the coronavirus on the respiratory system.

"Augmented reality and filters (...) have the advantage of breaking down the distance that can exist in a video or a film." Andreas Koch, co-founder of Cortex Productions

A video showing a lung sick with Covid-19 is telling but the viewer says to himself “ it’s a sick person, it’s not me.” Augmented reality, on the other hand, gives the illusion that what we see is really happening to us.