Video advertising has immense power and is used by almost all the world's most famous

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Another benefit of building a brand is the ability to target specific audiences through online campaigns : "On the Internet, technologies allow us to tailor the impact of campaigns , target them, and dose them. We can find new users and, conversely, prevent ourselves from playing the same video to the same people," says Petr Daneš, video advertising manager at Seznam.

The effectiveness of video in brand building is also confirmed by a study by Realeyes :

– People who watched brand videos with a brand story had an emotional engagement with the brand increase by 31% .

– 67% of participants said they perceive a branded video ad telling a brand story as entertaining, relevant, and likely to make them think of the advertised brand at the time of purchase.

– People who watched a brand video with a brand story remembered the brand more and rated the brand 57% more favorably than people who did not watch the video. They were also 17% more likely to say they were very likely to purchase the advertised brand.

brands to build their brands. Through videos, they emotionally thailand phone number list tell compelling stories behind their brands. Let's take a look at some of them:

Lego – The story of the brand's creation

The LEGO® Story – YouTube

When creating a brand video, you can take inspiration from Lego's video, which tells the story of the brand's creation. Through the video, they talk about how the company was founded and how it became the brand it is today.

People love engaging stories and brand history, which is why this unique animated video has over 24 million views. The animated format also shows that a great story can be told in many different ways within a video.