3. Be consistent when putting yourself out there
Piggybacking on the point above, consistency counts.
Building your brand means maintaining your brand, too. Regularly sharing and creating content is a must-do. You can’t let your account gather cobwebs. This applies to responding to comments from followers, too.
Consistency is arguably the biggest challenge of building a personal brand.
Let’s say you have your audience split across Instagram and TikTok. As noted by how often to post on social media, different networks demand different publishing frequencies. Either gcash data , it’s a lot of pressure to post on a regular basis. This circles but to what we said about spreading yourself thin.
Growing across networks is easier with social publishing tools like Sprout Social. Scheduling and cross-posting means you can publish to multiple networks at once. This means less chaos and no need to bounce between platforms.
Consistency also matters when it comes to your personal branding across networks. This is where your creatives like logos and color schemes come into play.
example of consistent personal branding
4. Prioritize trust, authenticity and relatability
Despite popular belief, building a personal brand doesn’t mean having a magnetic personality. You can absolutely be introverted or even “quiet” and still build a valuable brand.