4. Reuse videos across platforms

[shaownhasan]

The Compose feature in Sprout where a dropdown provides investor data the option to publish a vertical video post across multiple channels, including TikTok and Instagram.
With nearly every social platform rolling out their own short-form video tools and capabilities, repurposing has gotten easier—so you get multiple posts for the time and effort of one.

You can even start doing this now: Repurpose longer videos you currently have to get the ball rolling, without starting from scratch. For example, here is a YouTube clip our team turned into an Instagram Reel.

A Sprout YouTube video next to a vertical Reel repurposing a clip from the longer YouTube video. The video is of a woman in an orange shirt with long brown hair sitting at a desk with a hand wave emoji displayed next to her on the screen.
And pro tip: pre-made video templates are a handy way to streamline your process. Simply plug your videos into a template, and the rest is done for you.

On TikTok, find template options by tapping the plus sign at the bottom of the screen. When the editor opens, tap “templates” at the bottom of the screen.

The TikTok templates interface where you can select pre-made templates to easily create your own content and streamline your process.
And on Instagram Reels, you can turn any Reel with three clips or more into a template—including your own, once you start publishing videos. Simply find a Reel you like, tap the three dots at the bottom right of the screen and tap “Use as template.”