Agency Conversations explores advancements in the world of marketing. The series focuses on some of the industry's leading voices to uncover their biggest failures, winning strategies, and actionable advice for agencies in times of change.
In the latest episode of Agency Conversations, Amy Yu, Managing Director and Global Partner at Labelium, speaks to Think with Google about our perspective on automation in paid media.
The article and transcript were translated from English, the kazakhstan phone number list original article can be found on our Labelium blog .
"Automation allows us to do what we do best, which is be strategic, creative and really understand our customers' business."
-Amy Yu, Managing Director and Global Partner, Labelium
transcript
Automatically translated via
Amy Yu : If I could automate it.
Jeremy Hull : One thing in my life.
Navah Hopkins : I would automate it.
Patrick Gilbert : Oh man.
Yu : Definitely.
Hull : Handling my car
Gilbert : Deciding what to eat for dinner.
Yu : Household robots.
Hopkins : I wish I could automate how my brain works.
Yu : [laughs]
All : [Crosstalk] [Jazzy drum solo underlines the speakers throughout]
Gilbert : The opportunity to do great work and provide value to clients is greater now than ever before. Automation gives us the opportunity to do real marketing. I hated it.. I wanted it to fail. I wanted to prove that my manual bidding strategy was better. The moment it failed, I called the client and said, "Oh, look, we did it again," and finally, it didn't fail.
Hull : I saw a study that said the average person generates 1.7 megabytes of data every second of their life. All of that data requires automation to identify those opportunities, analyze and understand that data, and then activate accordingly. For us as marketers, that's all very exciting.