At this point the dialogue begins, what is called lead nurturing : the company can think about sending dedicated offers, sending newsletters with blog articles or videos on the best ways to train... in short, with a good content marketing strategy the new contact probably will not look for other supplement retailers.Clearly the purchase is the litmus test of this strategy: if the physician data contact goes from lead to customer, the first conversion step has been successful
Lead generation is essential because it is the most effective way for a company or business to acquire new customers today: a well-studied lead generation campaign allows you to obtain customers at a lower cost than traditional channels . Oh yeah? And why?
Let's try to think about how many advertising messages we receive in a day: TV, social media, call centers that try to contact us, DEM (direct email marketing) to which we have not given consent.
Over time, people have learned to "defend themselves": they increasingly ignore messages they do not want to hear and search for what interests them on their own .